Secure your spot

19 March 12:10-12:55

Welcome to a Fair Action’s webinar on waste industry, overproduction, and the fashion industry’s responsibility

Fashion waste has long been a discourse since the textile waste law was implemented in Januari 2025. Since then, there has been higher awareness of the enormous textile waste the fashion industry produces. This seminar focuses on the real cause of waste problem- overproduction and the solutions forward.

The fashion industry is facing a decisive shift. The new legislation on Extended Producer Responsibility (EPR) for textiles aims to contribute to more sustainable textile waste management — but is it enough to address the real core issue: overproduction?

Interest in circular business models is growing, and the second-hand market is expanding. At the same time, the influx of new garments continues at a rapid pace, driven by business models built on fast fashion, low quality, and short-lived trends.

Exports of used clothing to countries in the Global South are increasing — yet markets there are also becoming saturated, and large volumes of textiles risk ending up in landfills or in nature.

Who ultimately bears the responsibility for reducing overproduction — companies, consumers, or policymakers?

Speakers

Isabelle McAllister
Moderator

Isabelle works at the intersection of research, practice and everyday life, bringing together perspectives from climate science, behavioural research and social analysis. She collaborates with researchers and organisations to translate complex insights on climate and systems change into practical tools for communities, workplaces and leadership teams.

Read more

Marlene Rosendal
Secretary General, Fair Action

Marlene is Secretary General of Fair Action, specialising in business due diligence, human rights, social impact and consumer power. She holds master’s degrees in Human Rights and Economics and has a background in statistics, sustainability and management. With experience from organisations such as SOS Children’s Villages, ECPAT and Engineers Without Borders Sweden, she has led programmes and projects across Africa and Asia, bringing a global and practice-oriented perspective to responsible business conduct.

Read more

Sam Quashie-Idun
Head of Investigations at Greenpeace Africa

Sam is an investigative journalist, presenter and producer who has worked with CNN, NBC News and Sky News. He is the author of “Fast Fashion, Slow Poison: The Toxic Textile Crisis in Ghana” (2024), examining the environmental and social impacts of the fashion industry. His work focuses on the intersection of fashion, climate change and social justice across Africa.

Read more

Fredrik Ekström
Founder, Above the Clouds

Fredrik is a consumer-centric brand strategist with over 20 years of experience in brand leadership and communication strategy. He is the founder of the Stockholm-based consultancy Above The Clouds, working at the intersection of consumer insight and brand strategy. He is also the creator of The Future Series and author of several large-scale studies on sustainable and outdoor consumers across the Nordics and Germany.

Read more

What We Will Explore

  • What does EPR for textiles actually change — and what does it not address?

  • Why does overproduction continue despite growing awareness?

  • What is the reality in countries receiving exported textile waste?

  • Is consumer power a real driver of change — or a shift of responsibility?

  • How can we make Fair Fashion the path forward?

This webinar is for anyone working with sustainability, fashion, policy or communication – or for anyone who wants to understand how the fashion industry can truly transition.

We look forward to a conversation that challenges assumptions, deepens understanding and points the way forward.

Secure your spot

Organized by